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WEY

Parent: Great Wall · Baoding, Hebei, China (founded 1984)

4 models Est. 2016 Official website ↗

WEY is a premium SUV brand under Great Wall Motor, founded in 2016 and named after the company’s founder Wei Jianjun, symbolizing innovation rooted in heritage. As China’s first luxury SUV brand, WEY was created to blend European design sophistication with Chinese technological excellence, offering intelligent, safe, and refined vehicles that compete on a global scale.

Brand Overview

  • Brand: WEY
  • Established: 2016
  • Parent Manufacturer: Great Wall
  • Headquarters: Baoding, Hebei, China
  • Parent Founded: 1984
  • Official Website: https://www.wey.com/

Brand at a Glance

  • Models cataloged: 4
  • Base price range: $32,250 – $42,230
  • Landed cost (Germany): $56,752 – $72,272
  • Landed premium (Germany): +71% to +76%
  • Body types: SUV

Explore WEY Models

View all WEY vehicles · Calculate landed cost

WEY Models (4)

Author: Wei Wang (EV & Battery Industry Analyst) · Chengguang Energy · Updated 2026-09-05 · Contact